With over 800 million monthly active users according to Hootsuite’s 2020 report, TikTok is taking the social-media world by storm. With the mission of inspiring creativity and bringing joy to users, TikTok has become the leading destination for short-form mobile videos.
With global offices all over the world, Los Angeles, New York, London, Paris, Berlin, Dubai, Mumbai, Singapore, Jakarta, Seoul, and Tokyo, the social platform is leaving its mark wherever it goes.
Catering fundamentally the digital cravings of Generation Z, the children of Generation X and sometimes Millennials, the app offers meme enthusiasts the possibility to go viral thanks to their videos. Being user friendly and very straight forward, TikTok overpowers other apps such as Instagram and Snapchat when it comes to how easy it is to edit and upload videos. Leveraging on how addictive and content oriented it is, the app doesn’t offer tutorials or sign-up option. It directs you directly to its content.
In a fast-paced world with an ever-shortening attention span, the creative and entertaining platform has everything to hook up users especially that it uses an algorithm to learn user preferences and then provide them with customized video feeds.
Gregory Galant, co-founder of Shorty Awards attributes TikTok’s success to the fact that the majority of people love music and like goofing around. Therefore, the app’s steady stream of new dances, songs, and challenges, offers users the opportunity to express themselves in a creative way as well as connect with other talents.
In a strategically smart marketing bid, TikTok used Instagram to build its notoriety and audience. Offering users the possibility to share videos on Instagram stories, it was able to use Influencers to market the platform.
While TV advertisers spend thousands to produce a 30sec video able to capture audience’s attention , TikTok users are having the same opportunity without cost.
TikTok, being a Chinese video-sharing social networking service owned by ByteDance, has faced its share of conspiracy theories, however it didn’t stop the app’s popularity from growing worldwide. If you are not yet a fan of the app, you might want to TikTok your way to it. It is worth checking-out to know what the buzz is all about.